Sponsored Films

An Evening with Edgar A. Guest (1938)
Sponsor: Household Finance Corp. Production Co.: Jam Handy Organization. Director: Louis Marlowe. Music: Samuel Benavie. Editor: W. Kislingbury. Transfer Note: Scanned from a 16mm print held by the Library of Congress. Running Time: 21 minutes.

Film for the Household Finance Corporation featuring its spokesperson Edgar A. Guest, the popular poet and radio personality. Guest performs without making any explicit reference to the sponsor or its products.

Note: The short was shown under the title A Heap o’ Livin’ at the 1939–40 New York World’s Fair. Also released in 16mm. For more about the sponsor’s films, see E.A. Petrtyl, “After Giving 5,330 Shows, Here’s What Advertiser Learned about Films,” Printer’s Ink 184 (July 21, 1938): 50–56.

Resources
“Advertisers’ Films Draw Huge Crowds at Nation’s Two Big Fairs,” Sales Management 45 (July 1, 1939): 34–47.