Sponsored Films

Blame It on Love (1940)
Sponsor: Edison General Electric Appliance Co. Production Co.: Wilding Picture Productions. Director: Wallace Fox. Music: Marvin Hatley. Cast: Joan Marsh, John King, Nella Walker, Cissy Loftus. Transfer Note: Scanned from a 16mm print held by the Library of Congress. Running Time: 46 minutes.

Narrative promoting the sponsor’s Hotpoint appliance line. The plot involves a wealthy manufacturing heir who elopes with a nightclub singer who can’t cook. When the couple break up, the singer goes to cooking school, learns how to use Hotpoint appliances, and prepares the perfect meal for her estranged husband. They reunite and the accomplished cook earns the respect of her formerly unsupportive in-laws. The film includes scenes of a television program promoting the Hotpoint electric range.

Note: Reginald Leborg directed the musical sequences.

Resources
“Hotpoint Dealers Present Blame It on Love,” Business Screen 2, no. 4 (1940): 14–15; “Leading Sales Films of 1939–40 and the Results Attained,” Sales Management 47 (Oct. 10, 1940): 64–68.