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Film Description
Enterprise (1948)
Sponsor: Cluett, Peabody & Co. Inc. Production Co.: Caravel Films. Transfer Note: Scanned from a 16mm print held by Orgone Archive. Running Time: 32 minutes.
Film sponsored by the Troy, New York–based manufacturer of Arrow shirts to explain its reasons for moving its business down south. Enterprise tells the true story of how two World War II veterans invited the company to occupy an industrial plant that they had built in the hope of revitalizing Buchanan, Georgia. Five hundred residents signed a pledge stating that they were willing to work in the new factory. Cluett, Peabody & Co. eventually employed one-third of the townspeople.
Note: Received a Freedoms Foundation award in 1950.
Resources
“Enterprise: The Story of a Town,” Business Screen 9, no. 8 (1948): 21; “Story ‘Natural’ Makes Company Film,” Modern Industry 16 (Nov. 15, 1948): 88; J. Austin Burkhart, “Big Business and the Schools,” The Nation, Nov. 10, 1951, 400–402; Department of Audio-Visual Instruction, National Education Association, Guide to Films in Economic Education (Washington, DC: National Education Association, ca. 1951), 15.