General Motors Around the World (1927)
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Film Description
General Motors Around the World (1927)
Sponsor: General Motors Export Co. Production Co.: Newspapers Film Corp. Transfer Note: Scanned from a 35mm print held by the Library of Congress. Running Time: 38 minutes.
Panorama of the world operations of General Motors, commissioned by company president J.D. Mooney to accompany his annual report to the GM executive committee. Said to have been shot in 25 countries on five continents, the film documents the reach of this early decentralized business organization and the spread of the automobile to 104 overseas markets. The short also includes scenes at the corporate headquarters in Detroit, in the “Master Controls” statistics room in New York, and of operations in Belgium, Brazil, Egypt, Peru, and Spain. The New York Times (Jan. 26, 1928) reported that General Motors around the World had been screened to an invited audience of journalists, bankers, and exporters on board the Aquitania, which was moored at a New York City pier. The Newspapers Film Corporation evolved into the Jam Handy Organization.
Resources
Film Shows Progress of Our Autos Abroad,” New York Times, Jan. 24, 1928, 25; “Auto Film Shows World on Wheels,” New York Times, Jan. 26, 1928, 26.