Sponsored Films

More Than Meets the Eye (1952)
Sponsor: CBS Radio Network, Columbia Broadcasting System. Production Co.: United Productions of America. Director: John Hubley. Narrator: Robert Trout. Transfer Note: Scanned from a 16mm print held by the Library of Congress. Running Time: 14 minutes.

Film sponsored by the radio network to assert the continued relevance of radio advertising at a time when television was emerging as a major broadcast medium. More Than Meets the Eye visualizes sound through symbols and was lauded by Modern Industry as borrowing effectively from abstract art.

Note: For more information about the production company, see Bosley Crowther, “McBoing Boing, Magoo and Bosustow,” New York Times, Dec. 21, 1952, SM14.

Resources
“‘But My Business Is Different!’,” Modern Industry 24 (Aug. 15, 1952): 117; “CBS Network Presents Colorful Case,” Business Screen 13, no. 6 (1952): 31.