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The American Cowboy (1950)

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Film Description

The American Cowboy (1950)
Sponsor: Ford Motor Co. Production Co.: MPO Productions inc. Director: Leo Beebe. Camera: Larry Madison. Cast: Rex Pollock. Transfer Note: Scanned from a 16mm print held by the Library of Congress. Running Time: 31 minutes.

Short promoting the Ford brand without employing explicit advertising. Produced with only a loose script, the film was shot on location at the Roberson Hereford Ranch near Gunnison, Colorado, over the course of a year and documents real-life cowboys on the job. 

Note: The film is part of the Americans at Home series, which strove to record American life without excessive use of scripting. Produced in Kodachrome.

Resources
“There's a Ford Film in your Future,” Business Screen 12, no. 3 (1951): 37; “Ford's Five-Year Plan,” Business Screen 15, no. 8 (1954): 21.