Sponsored Films

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The Magic Key (1950)

For information about accessing this film, please contact the Hagley Museum and Library.

Film Description

The Magic Key (1950)
 Sponsor: Chamber of Commerce of the United States. Production Co.: Raphael G. Wolff Studios. Transfer Note: Scanned from a 16mm print preserved by the Hagley Museum and Library with support from the NFPF. Running Time: 21 minutes.

Film presenting the business perspective on the state of the postwar American economic system. The “magic key” to sustaining prosperity, the film argues, is advertising.

Note: Received a Freedoms Foundation award in 1951 and televised in 1952. Updated version released in 1956.

Resources
“Industrial Films,” Factory Management and Maintenance 108 (Aug. 1950): 236; “A Spokesman for Advertising,” Business Screen 17, no. 4 (1956): 40.