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The Things People Want (1948)

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Film Description

The Things People Want (1948)
Sponsor: Chevrolet Division, General Motors Corp. Production Co.: Jam Handy Organization. Cast: John Forsythe. Transfer Note: Scanned from a 16mm print held by the Library of Congress. Running Time: 20 minutes.

Film describing effective selling techniques and the importance of understanding the customer. This unusual training film made for Chevrolet salesmen includes atmospheric, moody music and scenes in which the protagonist encounters his double.

Note: The Things People Want was revised several times. Created on 35mm, it was also released on 16mm.

Resources
“The Things People Want,” Business Screen 9, no. 6 (1948).